For many business owners, the idea of putting together a marketing video can often seem quite difficult and even overwhelming, especially for those who have no prior experience in this field. However, with video marketing having gone from strength to strength especially over this past year, it certainly doesn’t have to be this way. With the right tips and advice, anybody can successfully implement a successful video marketing campaign, and you’ll probably find that thanks to modern technology and more accessible video editing software, it’s much easier than you think! We’ve put together a handy guide to help you get started with video marketing for your business.
The Best Types of Video
When it comes to sharing video content, the first question that you should be asking as a business owner is which type of video is going to be the most beneficial to your visitors. In terms of ROI, there are certain types of video which tend to create more of a financial return than others. For example, these include hugely popular ‘how-to’ or tutorial videos, testimonial videos about your products and/or services, behind-the-scenes and company culture videos to help your customers learn more about how your business works, or even videos that share inspiring stories or humour to invoke emotions in your viewers that will encourage them to remain engaged.
What Customers Want
Today, marketing videos are all about engaging and interesting your customer, and less about encouraging a sale. When putting together marketing videos, it’s important to consider how you are going to add a call to action, as video content that focuses too much on making a sale can actually have the opposite effect. Instead, seek to share videos with your customers that focus on the story and their needs as a person rather than simply asking them to spend their money.
Making a Video
When it comes to making a marketing video, many business owners panic as they believe that this means they’ll need to hire a crew, actors, a studio and more. However, not all of the best marketing videos were made professionally. When it comes to videos of company culture or your employees behind the scenes, this can be easily done simply by using your iPhone for a Facebook Live video, something that you can achieve in just minutes. On the other hand, you may want to think about delegating other marketing videos, such as animations, to a professional company such as Spiel Creative.
Successful Video Marketing
With video marketing becoming increasingly more popular and only set to grow over the coming months and years, it’s more important than ever for business owners to go the extra mile and ensure that their video marketing campaigns stand out from the crowd. One of the simplest ways to give your marketing videos an advantage is to optimise them for search, for example by adding tags, enabling embedding, and ensuring to write engaging descriptions which include your main keywords.
Video marketing is being picked up by more and more companies around the world, and for very good reason. If you haven’t gotten started with this exciting new marketing trend yet, this guide will help you prepare.